OLEKSANDR GRUKHAL

• Drive operational marketing strategy and execution across e-commerce, B2B, and retail channels, leading a team of 3 to deliver measurable growth, new product launches, and digital transformation initiatives.
• Led private label product launches across multiple categories, overseeing positioning, creative strategy, pricing, and marketing campaigns — resulting in accelerated market penetration and stronger retail partnerships.
• Delivered 60%+ growth in lead generation through integrated PPC, SEO, Meta Ads, email automation, and conversion optimization, directly supporting sales expansion and new customer acquisition.
• Built and optimized marketing operations frameworks — streamlining workflows, improving team productivity, and cutting project turnaround times by 30%.
• Designed and supervised sales enablement assets (flyers, catalogues, promo and educational videos), driving higher engagement and accelerating deal cycles across key retail accounts.
• Delivered weekly CEO briefings and developed KPI-driven dashboards to monitor performance, ensure accountability, and enable faster decision-making.

Key Skills & Tools: Leadership & Team Management • Private Label Launches • Lead Generation (+60%) • E-commerce Growth • Operational Marketing • SEO & PPC • Data-Driven Campaigns • Marketing Automation • Trade Marketing • Performance Analytics

• Led a company-wide transition to a data-driven approach, overhauling 7 key marketing initiatives, including rebranding, SBE NY2024 participation, and launching an e-commerce platform.
• Directed marketing strategy across all service categories with full accountability for outcomes, stakeholder management, and weekly CEO briefings.
• Designed and implemented marketing processes and procedures, ensuring consistency and efficiency across all initiatives.
• Increased campaign efficiency by 60% via data-driven PPC with in-depth keyword analysis and real-time optimization.
• Achieved a 90% approval rating for marketing projects through actionable, insight-driven strategies in a streamlined framework.
• Delivered all projects ahead of schedule within a 6-month period.

• Relocated to Canada in April 2022 due to the war in Ukraine; joined MARS Canada to ensure financial stability.
• Created video tutorials to streamline workflows and training for new hires; gained insights into manufacturing, safety standards, and pet food production.
• Relocated to the United States in August 2023 to support spouse’s career advancement, bringing a global perspective to future opportunities.

• Expanded market presence by targeting new segments and embedding consumer insights into strategies; optimized operations and guided a team of 7 through transitions.
• Increased online sales by 22% in six months with a consumer-focused e-commerce strategy.
• Improved efficiency and reduced costs by 40% via role rationalization, process streamlining, and automation.
• Reduced project delays by 30% through optimized scheduling, resource allocation, and enhanced workflows.

• Led a national marketing team (4) to drive market expansion, solidify brand leadership in orthopedic retail and B2B sales, and execute strategic initiatives and partnerships.
• Increased revenue by 20% and captured 15% market share within six months through research-driven regional expansion.
• Enhanced collaboration and decision-making efficiency by 30% and 25% respectively by translating insights into actionable strategies; secured approval for five key projects.
• Boosted customer engagement by 70% and sales by 35% by launching two concept stores in five months supported by an omni-channel strategy.

• Developed and implemented key policies and procedures for a food processing company, building a robust operational framework on an accelerated timeline.
• Performed comprehensive organizational assessment leading to optimized structure, transformation program, and tailored training.
• Designed and executed an effective business model improving clarity and efficiency; standardized roles with comprehensive job descriptions.
• Increased personnel satisfaction from 67% to 92% via strategic initiatives (validated by anonymous surveys).
• Led a two-year retail digitalization program enabling omni-channel operations; established PMO to sustain excellence and deliver measurable outcomes.

• Drove growth using consumer insights and digital marketing technologies to enhance innovation and market presence; led a team of 26 and fostered collaboration.
• Increased market share by 18% and profitability by 40% through data-driven management and rigorous P&L oversight.
• Achieved 95% on-time delivery adopting agile methodologies; optimized a $2.3M budget, delivering a 35% ROI increase through analytics and automation.

• Oversaw operations, strategy, and financial performance; led bold lead generation and business development for sustainable growth.
• Increased revenue by 2.4x by enhancing operational efficiency and growth programs.
• $1M+ media business secured within six months while streamlining financial management, cutting operational costs by 50%.